Keyword Density_Using Keywords in Page Titles
Keyword density
is a measure of the number of times a selected keyword appears on a web page. However, keywords should not be overused, but just enough to appear where it matters.If you repeat a keyword along with other words in every line, your site will probably be rejected as artificial or a spam site.
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| Keyword_Density_Using Keywords in Page Titles |
Keyword density is expressed as a percentage of the total number of words on a given web page.
For example, suppose your web page (not including the HMTL code to write the web page) has 100 words and you used a certain keyword five times. The keyword density of that page is obtained by simply dividing the total number of keywords by the total number of words appearing on the web page. In other words, 5 times ÷ 100 = 0.05. Since keyword density is a percentage of the total number of words on the page, multiplying the above by 100 gives 0.05 x 100 = 5%.
The standard keyword density is between 3% and 5% to be recognized by search engines and should never be exceeded.
Simple steps to check the density:
- - Copy the content of an individual web page and paste it into a word processing program such as Word or Word Perfect.
- - From the "Edit" menu, click "Select All. Next, select "Word Count" from the "Tools" menu. Note the total number of words on the page.
- - Select the "Find" function from the "Edit" menu. Go to the "Replace" tab and enter the keyword you wish to search for. Replace" that word with the same word to keep the text the same.
- - When you complete the Replace function, the system will provide you with a count of the words you have replaced. This will tell you the number of times the keyword was used on the page.
- - From the total word count and the total number of keywords on the page, the keyword density can be calculated.
Using Keywords in Page Titles
It is recommended that keywords be used in the page title itself. This title tag is different from the Meta tag, but can be thought of in relation to the Meta tag: the text described in the title tag (between<title>and</title>) will appear in the title bar when the browser displays the web page. Some browsers, such as Microsoft's Edge and OPERA, also add their own names to the content described in the title tag.
The actual text used in the title tag is one of the most important factors when search engines rank your web page. In addition, all major web crawlers use the text of the title tag as the text they use for the title of your listing's page.
If you have designed your website as a series of websites or linked pages rather than a single home page, you must keep in mind that each page of your website must be search engine optimized. The title of each page, i.e., the keywords you use on that page and the phrases you use in your content, will draw traffic to your site.
The most common mistake
The most common mistake small business owners make when designing their website for the first time is to put their business or company name in the title of every page. In fact, most prospective clients will not even try to learn your company name until they have seen your site and decide it is worth bookmarking.
So, while it is fine to put your company name in the title of the home page, it would be a waste of valuable keywords and space to put it in the title line of every page on your site. Consider putting your keywords in the title so that the page appears near the top of the search engine listings.
For search engine optimization, it is important to avoid stop words such as "and" and "at" and to devote the first three positions of the title to keywords.