Blog and Internet Marketing
Five reasons why blogs are the new Internet marketing tool
Blog and Internet-Marketing |
Here are five reasons why you should use a blog as an Internet marketing tool.
1. Blogging is simple.
The simplest way to showcase your work online is through a blog. No skills are required... The average adult can read and type, or at least click a mouse. You write about your ideas, experiences, and new products, and hope that the truth behind them will get through to your readers and make them want to try your product. If you have a PC and an Internet connection (and who doesn't?), you can blog and advertise.
2. blogging is real.
In this age of advertising saturating our lives, we doubt the authenticity of the advertiser's claims. But blogs allow real people to share their real experiences, uninfluenced by paid advertising. Reading blogs by people who actually use products is like telling people about your own real-life experiences. You will definitely want to buy tried and tested products.
3. blogging is free.
Because blogging has not yet proven itself as a mainstream online advertising medium, most sites see it as an augmentation to their current marketing tools and therefore offer it for free. The opportunity to use a free web page is definitely a bonus, especially for start-up companies. Not to mention, a paid blog page can generate more revenue for a seriously growing business.
4. blogging adds credibility.
As you begin to write about your own experiences with a particular product or industry, readers will come to understand that they can rely on your articles to fulfill their own information needs. As a result, more readers will visit your site and more bloggers will link to your blog. Companies and professional organizations that notice your growing readership may begin to place advertisements on your blog page or join affiliate programs that pay commissions to people referred from your blog site.
5. blogging builds your market
. Unless you are a Hollywood star, your mom may be the only one who reads your posts. Moms have a lot of friends, so let your mom friends know how interesting your blog site is. But you don't have to rely on moms to grow your readership. Consider the following ways to market with your blog:
-Use e-mail. Today, blogs are overcoming the popularity of email to reach and expand their market quickly and effectively. In this age of speed and quick access, logging in and downloading an email simply takes longer than clicking on a blog site. Using a short e-mail message as a teaser to your blog site will encourage people to explore your site. If your email is on a completely different subject, give them a link to your site using your email signature.
-By using a subscription. An easy way to get readers' e-mails is to give them the opportunity to subscribe to your blog site. If you have some exclusive information for your subscribers, they will subscribe and give you their email address. However, the last thing you want is for people to comment on your blog that you are a spammer, so be responsible for your use of e-mail addresses.
-Understand your readers. Conduct a brief survey for your readers to understand their profiles and advertising preferences. Ask consumers for feedback on the articles, ad links, or trials you shared with them. This way, you are interviewing your readers without the commitment and intrusiveness of a face-to-face interview.
-By joining a blog network - A blog network can be a collection of blog sites that share the same industry, interests, readership, payment methods, etc. Consumers find credibility and convenience in being able to click on one link and access multiple authentic bloggers on a single subject. Clearly, many bloggers are better than one.
-Use RSS.RSS is the fastest-growing technology on the Internet today. Submitting RSS feeds to your blog is definitely another way to increase your visibility to your readership. In addition, the variety of RSS feeds can add interest to your blog site.
Give your business a boost by effectively using your blog as an Internet marketing tool.