Part 6 – Off-page search engine optimization - mixinfo

Part 6 – Off-page search engine optimization

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27 May, 2023

 Off-page SEO part 6


In our last article, we discussed how getting quality links from trusted websites in your area can improve your search engine rankings (SEO). In this post, we’ll dive deeper into linking strategies and how to identify and get “quality” links. A brief introduction to Google's PageRank.

Part 6 – Off-page search engine optimization SEO


First, let's look at a regular link. It's the text (or image, but we're going with text here) that links to your blog, and some of the key elements are:
  1. Link destination address
  2. link text
  3. PageRank of the page the link is on

Let's analyze this information piece by piece.

Link destination address

 First, of course, the link should point to your blog, but which page on your blog? To a single post, or to your blog's home page? Since is a constantly updated site, it tends to be very time-sensitive, so it's a good idea to bundle all links to point to the main page instead of individual posts.

link text

Link text also affects ranking for certain keywords. Let's say your blog is about tech gadgets, and another site has a link that says "Barbie dolls" and a link to your blog. It doesn't make much sense, does it? If any of the links pointing to your site include the terms 'technology' or 'gadget', you will see a significant boost in ranking for those keywords. Therefore, it's important to think a little when requesting links from other webmasters, as you want them to link to your blog using the right keywords.

PageRank of the page the link is on

Well, here's his PageRank on Google. This is basically a scale set by Google to measure the popularity of websites. For more information, see HTTP:
//www.google.com/technology/ Interestingly, the higher his PageRank for a particular website of hers, the more often Google's robots visit that website to index it. Of course, his PageRank for the page also helps the page rank higher in Google's search engine results. In other words, a high PageRank provides many benefits for SEO.

The blog starts with his No PageRank (which is different from PageRank 0) because Google hasn't indexed the blog yet. As soon as the Google robot finds your blog via a link on another website, your blog's PageRank will show as 0 and your blog's PageRank will increase according to the PageRank of the referring page.

Getting quality links to your blog will drive targeted visitors interested in your niche to your blog, allowing search engines to find and index your blog, and ultimately will rank higher in search engine results.  


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